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Joe Ashdown Sports: Cricket Coaching

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I provide high-quality, progressive, and honest coaching to players who are committed to improving and achieving their goals. After leaving my full-time role at the Yorkshire Cricket Board in 2018, I founded my coaching business to ensure that all cricketers—regardless of background or ability—have the opportunity to reach their full potential.

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As a Level 3 Performance Cricket Coach and ECB Coach Educator based in the East Midlands, I bring over 17 years of coaching experience across a variety of environments. From introducing young children to the game in schools to guiding talented teenagers towards County Cricket and beyond, my coaching approach is adaptable, player-focused, and development-driven.

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I offer a wide range of cricketing services, including:
✅ 1-2-1 & Small Group Coaching – Tailored sessions to enhance individual skills and performance.
✅ Online Coaching & Video Analysis – Remote support to refine technique and game awareness.
✅ Club & School Development – Helping to grow and sustain cricket programs in schools and clubs.

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Whether you're a beginner taking your first steps in the game or an aspiring cricketer aiming for the next level, my coaching provides the guidance, structure, and motivation to help you succeed.

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My Coaching Philosophy: Just Do It.

#WorkHard #PlayEasy #BackYourself

My philosophy has always stayed consistent over the years, Just Do It!


I am constantly learning, challenging myself in the practices I use and the way I communicate. Just Do It for me means providing an environment for the players I work with, to have confidence in themselves to perform. Fear of failure holds a lot of cricketers back- the way I coach builds confidence, I look to teach players thats its okay to fail, in fact its how we get better at our skills. I want the players to Just Do It without fear of failure.


Below are the main principles that have always stuck with me since starting to coach back in 2007.

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  • Athlete at the Heart: Coach the Player not the skills, everyone is different, and has their own unique way of performing.

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  • Keeping it Simple: Cricket is a simple a game, score one more run than the opposition and you win the game. My Coaching reflects this in the way I communicate and deliver the sessions: 

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  • #LearnFromEverything: Seeing that every situation is an opportunity to learn. Cricket is a game which requires a huge amount of resilience, the way we react to winning/losing/failure/success is crucial to improving,


  • Just Do It: I want the players I work with to play with freedom, just do it, regardless of mistakes, failure or how you look/perceive you might look. The environment I create within my sessions will ensure that this is the case, failing is a huge part of learning, it will happen, and without failing we will not improve.

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Coaching CV: Joe Ashdown

Performance Coaching

Performance Cricket Coaching

  • Nottinghamshire U15 & U17 Ladies Head Coach (2019-2022)

  • Assistant Coach Nottinghamshire Women 1st Team (2021/2022)

  • Caythorpe CC Senior Head Coach (2021-2023)

  • University of Nottingham Ladies Head Coach (2019-2023)

  • MCC Foundation Midlands.& East Region Head Coach: Nottingham Hub 

  • Yorkshire Women’s Second X1 Women’s Head Coach: 2016- 2017

  • Yorkshire Diamonds Regional Development Centre Coach: (2015-2017)

  • Yorkshire Senior Diamonds Assistant Coach (Voluntarily): Summer 2017 (with Gareth Breeze & Paul Grayson)

  • Winter Pathway Director for Gold & Silver Yorkshire W&G Pathways 2015-2017

  • England Women Development Programme Assistant Coach (EWDP) U15s (2014-2015)

  • Yorkshire County Age Group Lead Coach (2013-2018).

Participation Coach

Participation Coach

  • Bramcote CC Club Coach from 5-15 year olds (2020-Present)

  • Chance to Shine Coach of the Year 201​4

  • Caythorpe CC Girls Head Coach (2020-2022)

  • Nottingham Girls High School: Cricket Coach & Multi Sports Coach (2020-Present)

  • Primary & Secondary School Sports Coach: Inspiring children to take part in Cricket through fun, inclusive sessions

  • All Stars Cricket Activator: Engaging 5-8 year olds in schools and the local community. 

  • Multi Sport Coach (Hockey, Football, Tennis, Dodgeball, Tschoukball, Basketball and Netball)

Qualifications

Level 3 Performance Cricket Coach, ECB Coach Educator, ECBCA Member, First Aid, DBS, Safeguarding & Protecting Children, Club Coach Award, Cricket Development Workshops 1-6.

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